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The Ultimate Guide to Choosing the Perfect Push Present

Not sure what a “push present” is? We have everything you need to know about these unique gifts.

Elizabeth Craig Wells

Jun 27, 2024

The arrival of a new baby is a time like no other. A child is a joyous, wonderful gift in and of itself. The constant cuddling, those adorable little yawns, sometimes even a head of big, bushy hair…pretty much everything about them is heaven (except for maybe a sleepless night or two). And once baby arrives, a husband often wants to shower his wife with a tangible gift. This present is historically known as a “push present.”

“A push present is simply another name for a thoughtful baby gift given to your partner, specifically on or around the time of delivery,” says Diane Gottsman, national etiquette expert and owner of The Protocol School of Texas.“Traditionally, a new dad gives the new mom a gift as a sign of love and appreciation for bringing their new bundle of joy into the world.”

push present ideas mom snuggling with baby

Welcoming a new baby into a family does not always involve a traditional birth, however. “Surrogates, adoption, and foster care are all beautiful ways to bring a child into your home, so the word ‘push’ does not always apply or feel comfortable to use when gifting mom,” Gottsman says.

Push present, baby gift, new mom acknowledgement…whichever term you choose, bestowing kindness and love is something your significant other will remember forever, she says.

We asked Gottsman some frequently asked questions about push presents including etiquette. Here’s what she told us.

Q: How much should you spend on a push present?

A: “It depends on what you can afford,” Gottsman says. In other words: Don’t blow your budget for a push present, but it’s OK to splurge if that’s what works for your family.

Q: When should you give the gift?
A: Timing is important, Gottsman says. Wait until after the baby is born, and the excitement of bringing a new child into the world has worn off a bit. And definitely don’t do it during or immediately after labor. “When things have settled and you both are in the room together – either alone or with your new bundle of joy – is a good time to give your partner the thoughtfully wrapped gift and a handwritten card,” she says.

push present ideas jewelry woman in robe

Q: What is the best type of push present?
A: Like all gifts, make sure you think of the recipient. Imagine them opening the present and what their reaction will be. You may want to choose something that is comforting to a new mom, Gottsman says, such as a spa treatment, gift certificate to her favorite hair salon, or fluffy robe.

Jewelry, too, is always appropriate. And when it comes to jewelry, expensive isn’t always better, Gottsman notes. “A thoughtful piece of jewelry, inscribed with a baby’s name, is a nice gift,” Gottsman says.

15 push present ideas

Next, we asked Gottsman to help us curate a gift guide filled with all sorts of push present ideas that a new mom would surely treasure. And, boy, did she deliver (get it?).

Jewelry

14k Gold Diamond Halo Ring

push present ideas k Gold Diamond Halo Ring

14k Gold Diamond Halo Ring

Shop : 14k Gold Diamond Halo Ring from 1-800-Flowers.com

For the ultimate push present, give her a ring that shows the significance of the occasion. This particularly beautiful gold bauble is perfect for stacking. One for each child who arrives, perhaps?

Shop : 14k Gold Diamond Halo Ring from 1-800-Flowers.com


Engraved Sterling Silver Heart Locket with Diamonds Necklace

push present ideas Engraved Sterling Silver Heart Locket

Engraved Sterling Silver Heart Locket with Diamonds Necklace

Engrave this necklace with your new child’s name, and put a photo of mom and baby inside. Sterling silver makes it so mom can wear it every day, but the diamond accents kick it up a notch. Your partner won’t forget this one.


Pavé Heart Necklace

push present ideas Pavé Heart Necklace

Pavé Heart Necklace

Shop : Pavé Heart Necklace from 1-800-Flowers.com

For a treasured gift that says how excited you are about your new bundle of joy, a sparkling pavé necklace in the shape of a heart will speak volumes. This version is made with CZ stones, making it just as gorgeous as the real thing but friendlier on the wallet. Now you can spend more on baby’s essentials — and there are a lot of them!

Shop : Pavé Heart Necklace from 1-800-Flowers.com


Mama Necklace

push present ideas Mama Necklace

Mama Necklace

Shop : Mama Necklace - Mama Necklace from 1-800-Flowers.com

For the mom who doesn’t want something uber sparkly but is nonetheless excited about becoming a mom (especially for the first time), a sweet golden necklace with the word “Mama” is perfect. She can wear it layered or on its own.  

Shop : Mama Necklace - Mama Necklace from 1-800-Flowers.com


Love You To The Moon And Back Earring Set

push present ideas Love You To The Moon And Back Earring Set

Love You To The Moon And Back Earring Set

Shop : Love You To The Moon And Back Earring Set from 1-800-Flowers.com

Three sets of gold-filled earrings with a celestial vibe are just right for the proud mother who believes her role was written in the stars — or just for a woman who adores earrings. She will love the simple style of these, and you’ll love that you got three pieces of jewelry to celebrate her!

Shop : Love You To The Moon And Back Earring Set from 1-800-Flowers.com


Pampering gifts

Hers Embroidered Luxury Fleece Robe

push present ideas Luxury Fleece Robe

Hers Embroidered Luxury Fleece Robe

Shop : Hers Embroidered Luxury Fleece Robe from Personalization Mall

You can almost feel how soft this robe is just by looking at it. If your new mom can’t get enough of cuddling with her bundle of joy, she will love a fleece-y robe to wrap herself in while feeding her child or for after the bath when she has a chance to luxuriate (for, say, a whole 15 minutes!).

Shop : Hers Embroidered Luxury Fleece Robe from Personalization Mall


The Giving Wrap Tea Gift Set

push present ideas Giving Wrap Tea Gift Set

The Giving Wrap Tea Gift Set

Shop : The Giving Wrap Tea Gift Set from 1-800-Flowers.com

Sometimes moms just need a moment to refresh, and for a lot of them, a cup of hot tea does the trick. With this gift, she can choose from an assortment of green and herbal teas from Tea Forte that go by such names as "Invigorate," "Purify," and "Radiance." And with the included tea set and soft, comforting wrap, she'll have everything she needs to transport her to a state of relaxation.

Shop : The Giving Wrap Tea Gift Set from 1-800-Flowers.com


Denarii Lavender Spa Gift Basket with Wine

push present ideas Denarii Lavender Spa Gift Basket with Wine

Denarii Lavender Spa Gift Basket with Wine

Shop : Denarii Lavender Spa Gift Basket with Wine from Harry & David

A spouse or partner, Gottsman says, often will bestow a spa gift certificate or basket of spa essentials on the new mom. This one is full of calming lavender-scented items, including body lotion, body scrub, body wash, and essential oil, plus an exfoliating towel, a wood-handled pumice stone, a bath mitt, and a white mesh sponge.

And now that the wee one is born, mom can rest easy knowing she can enjoy that glass of wine she’s been craving – included here are two bottles of red. Cheers to this amazing blessing!

Shop : Denarii Lavender Spa Gift Basket with Wine from Harry & David


Family-style Italian Meal

push present ideas Family Style Italian Meal

Family-style Italian Meal

Shop : Family-Style Italian Meal from Harry & David

You know your wife best. She may love to cook, but with a new baby, sometimes the most welcome gift is dinner on the table for the two of you, or your growing family. This Italian feast of two kinds of pasta, rosemary bread, and green beans will please everyone and nourish a nursing mother. Just add a salad, and maybe a glass of white, and you’re in business. Don’t worry about dessert either: The package includes tiramisu. Buon appetito!

Shop : Family-Style Italian Meal from Harry & David


H&D Fruit Subscription Box

push present ideas H&D Fruit Subscription Box

H&D Fruit Subscription Box

Shop : H&D Fruit Subscription Box from Harry & David

The sweetest gift (pun intended) you could give as a push present is fresh fruit. Having nature’s candy delivered right to your door every month — and at its absolute peak, no less (the fruit is chosen seasonally) — will provide her with a consistent supply of healthy food a new mom needs. For a larger family, choose the 12-Month Fruit-of-the-Month Club Signature Classic Collection.

Shop : H&D Fruit Subscription Box from Harry & David


Floral gifts and gifts for the home 

Engraved Waterford Classic 8x10 Silverplate Frame

push present ideas Engraved Silverplate Frame

Engraved Waterford Classic 8x10 Silverplate Frame

Splurge on the new mom and buy her a large silver-plated Waterford frame with a picture that expresses your love for her and your new one — perhaps one of your partner holding the new baby or from baby’s first photo shoot. This gift will capture a heartwarming memory she will look back on for the rest of her life.


Magnificent Roses® Preserved Domani Blue Hydrangea

push present ideas Magnificent Roses Preserved Domani Blue Hydrangea

Magnificent Roses® Preserved Domani Blue Hydrangea

This beyond gorgeous preserved hydrangea will wow anyone who receives it — especially as a push present. This arrangement can last over a year and is elegantly presented in a beautiful ceramic container. (Bonus: no stems to cut and nothing to water!) While the blue color works for any gender baby, if you prefer pink, order preserved pink roses instead.


Max Brenner New Baby Tin

push present ideas Max Brenner New Baby Tin

Max Brenner New Baby Tin

Shop : Max Brenner New Baby Tin from Simply Chocolate

Present this metal lunchbox to the mom who doesn’t want a big deal made over her or is a chocolate lover. If you don’t think she’d like the mini suitcase design, you can always get the Max Brenner Chocolate Delight Small Gift Tin.

Shop : Max Brenner New Baby Tin from Simply Chocolate


Bloom of the Month Club

push present ideas Bloom of the Month Club

Bloom of the Month Club

Shop : Bloom of the Month® Club from 1-800-Flowers.com

For the ultimate push present — and a reminder of your love all year long — sign her up for a monthly flower delivery. As a bonus, her blooms will arrive every month in a glass vase, which is important because most new moms are too busy to trim stems or even remember where the vase is to put their precious flowers.

Shop : Bloom of the Month® Club from 1-800-Flowers.com


Butterfly Snow Globe

push present ideas Butterfly Snow Globe

Butterfly Snow Globe

Shop : Butterfly Snow Globe by CoolSnowGlobes from 1-800-Flowers.com

For a unique mom gift once baby arrives, this special hand-painted snow globe featuring a butterfly on a tree of cherry blossoms is something she will cherish. The treasured gift is heirloom quality; hand it down to your child to give to theirs. And babies just love a snow globe: Shake it to reveal floating, glittery snow and cherry blossom petals, and you will get some joyous coos from the little one.

Shop : Butterfly Snow Globe by CoolSnowGlobes from 1-800-Flowers.com